OPPORTUNITY
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The tremendous appeal of real estate is that it offers a wide range of personal challenges and opportunities. First is the challenge of helping people make important real estate decisions. And second, there is personal independence and freedom from prescribed working hours, as well as the potential for unlimited income and achievement.

Moreover, advancement in the real estate profession is limited only by an individual's determination and quest for success. Real estate sales associates are compensated in direct relation to the quantity and quality of their efforts. Of equal importance is the support team that will enable the individual to reach personal career goals. The CENTURY 21 ® System and each office management team work together to provide such support.

The real estate business offers equal opportunity for everyone. People who succeed in real estate share common traits including determination, good communication skills, and a genuine interest in helping others achieve their goals.

As a licensed CENTURY 21 real estate professional, you will concentrate on building "a career worth having." Working with CENTURY 21 ® systems, you'll develop personal marketing skills necessary for attracting buyers and sellers. And you will have opportunity to become proficient in marketing properties, finding the right properties for buyers, negotiating, financing, and handling the paperwork necessary to close transactions. Your goal is to provide quality real estate service and create satisfied, lifetime customers.

THE CENTURY 21 ADVANTAGE
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Sales associates starting a real estate career in the CENTURY 21 ® System do so with a competitive advantage: the instant name recognition and proven public acceptance of the world's largest real estate organization.

Because the CENTURY 21 ® System is highly visible through television, magazines, billboards, radio and newspapers, people everywhere identify with the CENTURY 21 image. Increased visibility takes place every time a CENTURY 21 associate wears a gold coat, contacts a prospect or a client, installs a property sign, holds an open house, close a transaction, sponsors a local event, participates in a real estate related community affair, or mails a CENTURY 21 newsletter. Over 90% of the home buyer and selling public recognize the CENTURY 21 name! That's an impressive statistic!

As an industry leader, the CENTURY 21 ® System sets the standard for professionalism and performance.

OBTAINING A REAL ESTATE LICENSE
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Real estate sales associates are licensed by the state in which they conduct business. While each state has different licensing requirements, most stipulate completion of a state accredited "pre-license" course and have standard age, residency and educational requirements.

Pre-license courses teach real estate principles and practices involving the specifics of contracts and other real estate documents, as well as state laws regarding ownership and transfer of real estate, state regulations and financing. The courses also cover federal and state laws concerning fair housing and consumer protection.

Upon completion of required course study, applicants must take a written examination administered by the state. The state real estate commission then issues real estate licenses to all applicants who have passed the examination and have met other state requirements.

Click here for information about our Real Estate Licensing Course

CAREER OPTIONS
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While the majority of all real estate professionals focus on residential property, there are many additional career options available within the real estate industry including but not limited to:

• Auctioning
• Leasing
• Building & Development
• Management
• Commercial & Investment
• Property Management
• Ranch & Farm Land
• Referral & Relocation
• Industrial
• Syndication

All real estate transactions are based upon "listings" and "sales".

EXPLANATION OF...
LISTINGS / Working With Sellers
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A listing is an agreement between a property owner and a real estate broker that the broker's company will act on behalf of the owner to market the property. There are many ways to obtain listings, beginning with marketing yourself to everyone you know and meet, and selecting a specific geographical area or occupational arena in which to promote yourself on a regular basis.

Each time you secure a listing contract, you will be responsible for marketing the seller's property. This procedure can involve a wide range of activities including placing signs, entering data into the Multiple Listing Service, holding open houses, advertising, creating and distributing flyers and brochures, conducting tours for other sales associates, and a variety of other marketing activities.

The CENTURY 21 ® System can enhance your marketing opportunities through the use of numerous marketing tools and a system-wide referral network.

SALES / Working With Buyers
Working with buyers is an opportunity for you, as a real estate professional, to help people locate and purchase property. Whether it's a first home, the home of their dreams, or investment property, buyers will look to you for help in finding the properties that fit their needs.

Depending upon the policies of the office in which you work, there may or may not be a contractual arrangement available for you to work directly with buyers. As Buyer Agency agreements become more prevalent, real estate professionals must learn special skills in presenting and delivering "buyer" services.

Working with buyers involves being familiar with properties that are currently available in various price ranges. You'll learn how to build rapport with buyers and help them identify their specific real estate needs. You'll consult with them in establishing their financial or "buying" capabilities. You'll show them properties that are available for purchase, prepare and present the contract, and handle details necessary to close transactions.

Career Development/Training
This is, perhaps, the most critical issue for your consideration, especially if you are a new licensee. More than a course for selling in the 2000's, the CENTURY 21 career development program entitled 21Plus Training Program is the first step in creating the foundation for a fulfilling and successful real estate career!

21Plus Training Program is a customer-centered, relationship-based approach to selling real estate. Following three years of development, with incredible input from the top producing agents in the CENTURY 21 ® System and the best educational technologist available, your participation in the 21Plus program will lead you to

• Providing Quality Service For Every Customer - Developed through knowledge and skill practice, as well as Quality Service information provided through buyers and sellers.
• Consulting Selling - Assisting customers in making decisions that are right for them.
• Customers for Life - Creating a bond and loyalty that leads to repeat and referral business.
• Increased Self Confidence and Pride
• Long Term Success In Real Estate - Planning your career in order to make your dreams a reality.

During the 21Plus one-week classroom experience, there is special emphasis given to "Building Your Business" and "Making an Effective Marketing Presentation," the core skills needed for effective selling. Other topics include an orientation to the CENTURY 21 ® System, how to work with buyers and how they respond to buyer and seller concerns. Additionally, time is devoted to helping you plan your real estate career. You'll walk away from the 21Plus program with a toolbox full of ideas and information that help you bridge the gap between classroom experience and success on the job.

As you begin your new career in real estate with the CENTURY 21 ® System, you'll have assistance planning and managing your career so you become productive and expand your skills, knowledge and goals at the same time.

On-going CENTURY 21 career development courses for new and seasoned associates focus on such topics as: Effective financing, building repeat and referral business, real estate investing, and management.

START AT THE TOP!
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The CENTURY 21 ® System is the world's largest, most recognized and most successful real estate sales organization with more than 6000 offices throughout the United States, Canada, Japan, Australia, New Zealand, Papua New Guinea, Hong Kong, and Puerto Rico, a signed contract in Benelux, and still growing.

What does this mean to you? You will benefit by your association with the very best in the real estate business. When you work with the CENTURY 21 ® System, you will be presenting an image of service, quality and professionalism that is enviable in the industry. Specifically, it means:

• Almost instant consumer recognition, making it easier to meet new prospects and build credibility.
  
• The highest consumer preference in the real estate business, which can mean more potential clients.
  
• The benefit of an office environment that is positive and professional where exceptional quality service to the public is paramount.

As a real estate professional, the CENTURY 21 image can mean more business opportunities for you because, when the public thinks real estate, they think of the CENTURY 21 ® System!